Out Story

New Gum Sarn was established in 1996 as a specialist supermarket providing Auckland with a comprehensive range of Ethnic homeware and grocery. Operations were set in the bustling Mercury Plaza Food Court situated in the heart of Auckland city. This was the perfect hub blending take home Ethnic cookware, grocery supplies and a Pan Asian culinary experience.
In 2019 the Mercury Plaza complex made way for the development of the City Rail Link subway and we now base our operations at our current location in Panmure.

With over 10,000 products we are New Zealand’s largest supermarket of Asian grocery and Ethnic general merchandise.
New Gum Sarn aims to provide quality Ethnic food products, supplementary cookware and dining ware with timely delivery and convenience of ordering online.

With regular buying visits to suppliers in Asia we hand pick goods from our suppliers. New Gum Sarn connects with various ethnic food providers from all over the world providing you the cream of Asia's most authentic food stuffs from the likes of Japan, Korean, China, Malaysia and Thailand.

Our selection does not limit itself to just food. We pride ourselves on providing an extended range of Asian crockery, cookware, kitchenware and New Zealand's largest range of decorative Chinese lanterns.